PropTechMobile AppCRMAI-Powered
Brantford India
AI-powered business engine for real estate realtors
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TheProblem
Indian real estate realtors are drowning in operational chaos — managing properties across disconnected platforms, manually distributing listings via WhatsApp, losing leads because follow-ups depend on memory, and spending hours on marketing that should be automatic. They need a unified system but existing CRM tools are built for enterprise sales teams, not solo realtors who work from their phones.
Realtors managed properties, leads, and marketing across 5+ disconnected tools — WhatsApp, spreadsheets, social media, listing portals
Every enquiry from calls, WhatsApp, forms, and SMS lived in a different place — leads fell through the cracks daily
Property listings expired silently, went invisible, or contained outdated information with no system to track them
Marketing was manual and inconsistent — realtors either spammed contacts or did nothing, with no guardrails or automation
02
Understanding the Realtor
I immersed myself in the real estate realtor's daily workflow — shadowing how they create listings, respond to enquiries, and manage follow-ups. Working closely with the PM and stakeholder interviews, I mapped the end-to-end journey from property intake to deal closure. The PRD defined six core epics spanning property management, distribution, enquiry capture, automated follow-ups, paid marketing, and billing. My job was to translate these complex business requirements into an experience so simple that a solo realtor could run their entire business from their phone.
01
Mapped 6 product epics into user journey flows — from property creation through distribution, enquiry management, follow-ups, marketing, and billing
02
Identified the core design challenge: merging CRM, marketing automation, and property management into one mobile-first experience
03
Studied realtor behavior patterns — most work happens on-the-go via phone, not at a desk
04
Defined the "zero-effort" design principle: every feature must work with minimal taps, no formatting, no admin overhead
Design Exploration
The central design challenge was creating one cohesive experience for six fundamentally different workflows — property creation, content distribution, enquiry management, follow-ups, paid marketing, and billing. I explored multiple navigation architectures for mobile: tab-based, hub-and-spoke, and card-driven dashboards. The breakthrough was treating the app as a "command center" where the realtor's most urgent actions surface automatically — new enquiries, expiring properties, pending follow-ups — rather than hiding them behind traditional navigation menus.
TheSolution
Brantford India was designed as a mobile-first business engine where realtors manage their entire operation from one app. Property creation accepts any format — photos, voice notes, WhatsApp messages, PDFs — and AI automatically generates clean, professional listings. One-tap distribution pushes properties across WhatsApp, SMS, Telegram, social media, and Google Business with built-in spam prevention. Every enquiry from every channel flows into a unified timeline. Follow-ups trigger automatically based on realtor-defined rules. The web dashboard mirrors all functionality for desktop workflows while the mobile app remains the primary surface.
Mobile Experience
05
My Contribution
AsthesoledesigneronBrantfordIndia,Iownedthecompletedesignvision—frominformationarchitectureanduserflowsthroughhigh-fidelityscreensandinteractionspecifications.Itranslatedadense6-epicPRDintoacoherentmobile-firstexperience,makingcriticaldecisionsaboutnavigationhierarchy,progressivedisclosureofcomplexfeatures,andthevisuallanguage.Ibuiltacomprehensivedesignsystemwithreusablecomponentssharedbetweenthemobileappandwebdashboard,andcreateddetailedinteractiondocumentationfortheeventualengineeringhandoff.
Design Outcomes
The complete design system and high-fidelity screens for both mobile and web platforms were delivered and approved by stakeholders. The project is currently awaiting development kickoff.
60+
Screens designed
6
User flows mapped
2
Platforms designed
Complete
Design system
Reflection
DesigningBrantfordIndiareinforcedthatthehardestdesignproblemsaren'tvisual—they'restructural.Mergingsixdistinctproductepicsintooneintuitivemobileexperiencerequiredrelentlessprioritizationandprogressivedisclosure.Thebiggestlessonwasdesigningforuserswhoaren'ttech-savvybutarebusiness-savvy:realtorsdon'twantfeatures,theywantoutcomes.Everydesigndecisionwasfilteredthrough"doesthishelppropertiesstayvisible,enquiriescomeback,follow-upshappen,andmarketingkeeprunning?"WorkingasasolodesignerunderadifferentPMfromTrythat.aialsosharpenedmyabilitytoadapttodifferentstakeholdercommunicationstyleswhilemaintainingdesignquality.