PropTechMobile AppCRMAI-Powered
Brantford India
AI-powered business engine for real estate realtors
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TheProblem
Indian real estate realtors manage properties across disconnected platforms, distribute listings manually via WhatsApp, lose leads because follow-ups depend on memory, and spend hours on marketing that should be automatic. They need a unified system, but existing CRMs are built for enterprise sales teams, not solo realtors working from their phones.
Properties, leads, and marketing spread across 5+ tools: WhatsApp, spreadsheets, social media, listing portals
Every enquiry from calls, WhatsApp, forms, and SMS lived in a different place. Leads fell through the cracks daily
Property listings expired silently, went invisible, or had outdated info with no system to track them
Marketing was manual and inconsistent. Realtors either spammed contacts or did nothing, with no guardrails or automation
02
TheTransformation
Realtors didn't need another CRM. They needed a business engine that runs itself from their phone. The goal wasn't to digitize existing workflows, but to eliminate the admin overhead entirely.
The Problem
Realtors juggling 5+ disconnected tools daily: WhatsApp for communication, spreadsheets for tracking, social media for marketing, listing portals for visibility, memory for follow-ups. Leads fell through the cracks every day.
The Insight
“Realtors don't want features, they want outcomes. Every decision had to pass one filter: does this keep properties visible, bring enquiries back, and make follow-ups automatic?”
New Direction
A unified command center. The realtor's most urgent actions surface automatically: new enquiries, expiring properties, and pending follow-ups rise to the top without manual tracking.
Understanding the Realtor
I studied the realtor's daily workflow: how they create listings, respond to enquiries, and manage follow-ups. Working closely with the PM, I mapped the journey from property intake to deal closure. The PRD defined six epics spanning property management, distribution, enquiry capture, automated follow-ups, paid marketing, and billing. My job was to turn those requirements into something simple enough that a solo realtor could run their entire business from their phone.
01
Mapped 6 product epics into user journey flows: property creation, distribution, enquiry management, follow-ups, marketing, and billing
02
Identified the core design challenge: merging CRM, marketing automation, and property management into one mobile-first experience
03
Studied realtor behavior patterns. Most work happens on-the-go via phone, not at a desk
04
Defined the "zero-effort" design principle: every feature must work with minimal taps, no formatting, no admin overhead
Design Exploration
The challenge was fitting six different workflows into one mobile experience: property creation, distribution, enquiry management, follow-ups, paid marketing, and billing. I tried tab-based, hub-and-spoke, and card-driven dashboards. What worked was treating the app as a command center where the most urgent actions surface automatically (new enquiries, expiring properties, pending follow-ups) instead of burying them in navigation menus.
Process sketch
Early ideation for the AI voice listing flow. Mapping the journey from voice input to published listing: confidence scoring, confirmation dialog, building name detection via Google API, and listing boost suggestions.
05
TheSolution
Brantford India is a mobile-first business engine where realtors manage their entire operation from one app. Property creation accepts any format (photos, voice notes, WhatsApp messages, PDFs) and AI generates clean, professional listings automatically. One-tap distribution pushes properties across WhatsApp, SMS, Telegram, social media, and Google Business with built-in spam prevention. Every enquiry from every channel flows into a unified timeline. Follow-ups trigger automatically based on rules the realtor sets. The web dashboard mirrors all functionality for desktop, while the mobile app remains the primary surface.
Mobile Experience
My Contribution
Solodesigneronthisone.Iownedeverythingfrominformationarchitectureanduserflowsthroughhigh-fidelityscreensandinteractionspecs.Tookadense6-epicPRDandturneditintoacoherentmobile-firstexperience,makingcallsonnavigationhierarchy,progressivedisclosure,andthevisuallanguage.Builtthedesignsystemwithreusablecomponentssharedbetweenmobileandweb,plusdetailedinteractiondocsfortheengineeringhandoff.
Design Outcomes
The complete design system and high-fidelity screens for both mobile and web platforms were delivered and approved by stakeholders. The project is currently awaiting development kickoff.
60+
Screens designed
6
User flows mapped
2
Platforms designed
Complete
Design system
08
Reflection
Thehardestpartofthisprojectwasstructural,notvisual.Sixproductepicsinonemobileappmeansyouhavetoberuthlessaboutwhatgoeswhere.Realtorsaresharpabouttheirbusinessbutdon'twanttolearnsoftware,soeveryscreenhadtoearnitscomplexity.Ikeptaskingonequestion:doesthiskeeppropertiesvisible,bringenquiriesback,andmakefollow-upshappen?WorkingsolounderadifferentPMthanTrythat.aialsotaughtmetoadapthowIcommunicatedesigndecisionsdependingonwhoI'mworkingwith.